Should Your Business be on LinkedIn?

If you’re looking to do serious business via social media, LinkedIn is the platform for you. With the average household income per user hitting $109,000, you know you’re dealing with some devoted business men and women. At Orbit, we get a lot of clients...

The Gravitational Force of Social Media

Once you start social media as a company, you really can’t stop. Not only is it addicting, but you start building habits in your customers. You build your company page, you start getting followers and likes, they start looking to your page updates for specials,...

The Green Screen Made Simple

The green screen is a neat special effect that can add production value to a video. In the digital age, superimposing background images in post-production has become as simple as pressing a couple buttons. Shooting remains a bit tricky, but I am going to tell you the...

Reasons eBooks and Print Can Coexist

Love them or hate them, eBooks have officially sculpted their place in the market and are here to stay. The availability of eBooks has provided an unmatched simplicity to the book buying and book reading activities. While purists maintain that eBooks lack the warmth,...

E-Signed, Yours Truly

The email signature. That consistent piece of information that trails behind every single message you send out of your inbox. What should you do with that little gem that your clients, your prospective customers, and your vendors see all of the time? Here are a few...

Want to Buy Facebook Fans? Bad Idea

It seems that there are a lot of business owners who think that social media is just a popularity contest and that the person with the most likes, fans, and followers wins. Unfortunately, that is not true when it comes to your online marketing and Google is getting...