Captivate Your Audience in Seconds

Captivate Your Audience in Seconds

Recently in the news was the announcement of the new Amazon “Brick and Mortar” bookstore in Seattle.  This strategy in itself is worth an entire blog post, but I’d like to focus on one interesting component of the new store… All the books are shelved facing outward...
#Hashtag Strategically

#Hashtag Strategically

Since the introduction of hashtags, we’ve seen them spread like wildfire. Unfortunately, there are still plenty of ways in which hashtags are being misused, making them ineffective and somewhat obnoxious. Hashtags were created in order to track what social media users...
Is Your Content Right for Video?

Is Your Content Right for Video?

Video is an extremely valuable asset for your online presence as a business, however, it is not always the best medium for your content. Orbit offers a variety of ways to present information to your customer. It’s always important to pick the most appropriate...
Social Networking Prejudice

Social Networking Prejudice

It’s simply prejudice: “I don’t believe in social networking. It doesn’t work”. “Only millennials and teenagers use social networking”. “I have no time for social networking, I have a real job to do.” You may say that surely in 2015 this type of prejudice has gone out...