Using Analytics to Create a Content Strategy

We recently wrapped up our quarterly analytics and content planning meetings with our Marketing Machine clients, and it has me thinking… do we really understand how content and analytics are connected? Of course, we know that all strategy should be based off the... read more

Keeping Your Design Consistent

Each and every design has certain duties. Whether it’s on the web or a part of traditional marketing, each piece needs to capture attention and send a message. Now, the ways in which you can do this are abundant. There really aren’t any rules when it comes to... read more

Video Trends: 360 v. Virtual Reality

360 and VR video are the latest in online video content. In case you haven’t yet stumbled upon one of these videos on Facebook or elsewhere online, these are user interactive videos which allow you to turn the camera 360 degrees in real time. VR has the added... read more

What Good is Social Media for Business?

What Good is Social Media for Business? To many, social media is a necessary evil. They know that in order to be considered legitimate, you need to have at least one profile and a couple followers. But why? What are you and your company getting out of this random... read more

Birds Eye View: Drone Video Tips

Birds Eye View Drones are quickly becoming an applicable tool in videography.The birds eye view that drones are capable of is an invaluable tool in any videographers toolkit. Camera rigged drones possess an agility that is unmatched by any other practical rigs. The... read more

5 Must Haves to Build a SEO Marketing Strategy

So you’ve finished your website and now it’s time to go live. What’s the best way to make sure your audience or customer base can find your website? Simply put, SEO blogs—Search Engine Optimization—are the most cost effective way to build your website’s visibility.... read more

When is it the Right Time to Rebrand?

Branding is the most important aspect of any business regardless of size. It is a promise to your customers what they can expect from your products and services.  Even so, there comes a time in every business’s life where they must change with markets in order... read more

The Looping Slider Video

Recently, it seems like people are trying to use videos any way they possibly can. Photos in online articles are being replaced by gifs. Highway billboards are being replaced by giant roadside screens. Even simple viral pictures are being forced into the format using... read more