The Genius Simple Blog
Categories: Branding | Getting the Word Out | Putting Your Web to Work | Training Your Sales People | Videography | Law Firms | Office Products | Higher Education
How To Use The Facebook Pixel
Liking. Tweeting. Instagramming. If you had used these words 10 years ago, people would’ve probably tried to have you committed. Since the invention of social media, these words have become a part of the American lexicon. And Facebook is the kingpin. With over 2...
How To Demonstrate Anything in a Quick Video
Demonstration Video The demonstration can be vital to making a connection between your product or service and a potential customer. The ideal video for you will, of course, depend greatly on the product you are selling. There are two main directions you will want to...
Using Analytics to Create a Content Strategy
We recently wrapped up our quarterly analytics and content planning meetings with our Marketing Machine clients, and it has me thinking… do we really understand how content and analytics are connected? Of course, we know that all strategy should be based off the...
Keeping Your Design Consistent
Each and every design has certain duties. Whether it’s on the web or a part of traditional marketing, each piece needs to capture attention and send a message. Now, the ways in which you can do this are abundant. There really aren’t any rules when it comes to...
Video Trends: 360 v. Virtual Reality
360 and VR video are the latest in online video content. In case you haven't yet stumbled upon one of these videos on Facebook or elsewhere online, these are user interactive videos which allow you to turn the camera 360 degrees in real time. VR has the added bonus of...
What Good is Social Media for Business?
What Good is Social Media for Business? To many, social media is a necessary evil. They know that in order to be considered legitimate, you need to have at least one profile and a couple followers. But why? What are you and your company getting out of this random...
Birds Eye View: Drone Video Tips
Birds Eye View Drones are quickly becoming an applicable tool in videography.The birds eye view that drones are capable of is an invaluable tool in any videographers toolkit. Camera rigged drones possess an agility that is unmatched by any other practical rigs. The...
5 Must Haves to Build a SEO Marketing Strategy
So you’ve finished your website and now it’s time to go live. What’s the best way to make sure your audience or customer base can find your website? Simply put, SEO blogs—Search Engine Optimization—are the most cost effective way to build your website’s visibility....
When is it the Right Time to Rebrand?
Branding is the most important aspect of any business regardless of size. It is a promise to your customers what they can expect from your products and services. Even so, there comes a time in every business's life where they must change with markets in order to...