The New Age of Lead Generation

As independent dealers, we’re always looking for more leads, better leads and faster leads. But as technology continues to change the way we do business, the job of finding leads has become increasingly complex. What was once doable with just an ad in the Yellow Pages...

Expertise: Are Office Supplies Sexy

As I work on the brands of office supply and business products dealers, one issue always comes to the forefront: Expertise. To some it comes as a complete surprise that expertise should take a leading role in their brand and therefore, their sales process. One dealer...