by Andy Cleary | May 8, 2012 | Branding
Protecting Your Brand – Copyright Intellectual property (IP) is often the “magic” that sets you apart from the competition. It’s one of your company’s most important assets and something that must be protected from the increasing number of businesses willing to steal...
by Andy Cleary | Apr 4, 2012 | Branding
10 Name Game Rules Naming a company, product, or service can be a slam dunk or an excruciatingly painful process. As a brander, I rarely see the middle ground here. In over half of our Branding Maps™, the name becomes an issue. Once we figure out a branding promise,...
by Andy Cleary | Mar 28, 2012 | Branding
Marketing: Why Repetition Rules If the three keys to retail sales are “location, location and location”, then the three keys to marketing success should be “repetition, repetition, and more repetition”. Statistics vary, but a commonly accepted guideline in advertising...
by Andy Cleary | Mar 22, 2012 | Branding
Do You Have Your Branding Work Done? No matter what the person on the other end of the line that wants Orbit to design a business card or a complete marketing system, the first question we ask is; “Do you have your branding work done?” What we’re asking is; Have...
by Andy Cleary | Mar 15, 2012 | Branding
The Fully Functional Brand – In 12 Parts There are two common misconceptions about branding that can be fatal to small to medium-sized businesses: 1. Company name + logo = brand. Actually a brand consists of not only identity (name/logo) but also a set of important...
by Andy Cleary | Mar 12, 2012 | Branding
How Branding Makes Your Company More Valuable The brand of your company has intrinsic value in and of itself. Recently, technology company’s are finding that their brand value is surpassing the classic brand powerhouse, Coca Cola. When it comes to the highest...
