by Orbit Design | Oct 21, 2013 | Branding
You’ve had the same logo and business card design for years – why do you need to spend money getting a new one? Just because you have a logo, business card and a website doesn’t mean that you are effectively making a good first impression. In 2012, a...
by Andy Cleary | Oct 5, 2013 | Branding
One of the three main jobs of branding is to separate your company from the pack. This is especially important for independent dealers because we do a lot of business by taking business away from our competitors, particularly those that are much larger than us. So it...
by Andy Cleary | Aug 13, 2013 | Branding
Hungry for Branding? There is not a one-size-fits-all branding solution … just like there is never a one-dish-appeals-to-all option at a restaurant. Each company that we work with is in a unique market, selling from a unique position, using a unique brand to...
by Andy Cleary | May 13, 2013 | Branding, Office Products
As I work on the brands of office supply and business products dealers, one issue always comes to the forefront: Expertise. To some it comes as a complete surprise that expertise should take a leading role in their brand and therefore, their sales process. One dealer...
by Andy Cleary | Feb 5, 2013 | Branding
Every year I count the number of animals used in the most expensive commercials in the world – the Super Bowl XLVII. The repeated lesson that we learn is that animals — from insects to mammals to animations — are what the leading marketers in the world bet...
by Orbit Design | Jun 4, 2012 | Branding
Genius Simple Branding In April of 2012, Orbit Design published the book, “Genius Simple Branding – Rethink, Reinvent and Renew Your Business”, for the first public edition. “Genius Simple Branding” had previously been a client-only book...
