The Genius Simple Blog
Categories: Branding | Getting the Word Out | Putting Your Web to Work | Training Your Sales People | Videography | Law Firms | Office Products | Higher Education
Why Does Orbit Suggest Using WordPress?
I'm sure you've heard that WordPress constantly needs to be updated and maintained so that you don't run the risk of your website being hacked. Why even bother with WordPress? Why wouldn't you want to have a regular HTML/CSS website created so that you don't have to...
The Gravitational Force of Social Media
Once you start social media as a company, you really can't stop. Not only is it addicting, but you start building habits in your customers. You build your company page, you start getting followers and likes, they start looking to your page updates for specials, latest...
How to be a Responsible Website Owner
Whether your website is brand new, or reaching the adolescence stage - with a few awkward growing pains and embarrassing things - it deserves a responsible owner. Remember, you and your marketing team worked for weeks, probably months, to build that website. After...
Don’t Skip Branded Design
After months or even years of hard work, you finally have your company up and running! But before you sit back and relax, you need to get your company branded so you can take it to the next level. Every company needs the basics - a logo, business card, and a website....
Why You Shouldn’t Update Your WordPress on Your Own
Scenario: You login to your website's WordPress dashboard and you see several notifications telling you that your WordPress and your plugins are out of date. The buttons are screaming at you "New version available" or "Please update now." What do you do? HINT: Do not...
The Green Screen Made Simple
The green screen is a neat special effect that can add production value to a video. In the digital age, superimposing background images in post-production has become as simple as pressing a couple buttons. Shooting remains a bit tricky, but I am going to tell you the...
Reasons eBooks and Print Can Coexist
Love them or hate them, eBooks have officially sculpted their place in the market and are here to stay. The availability of eBooks has provided an unmatched simplicity to the book buying and book reading activities. While purists maintain that eBooks lack the warmth,...
Lorem Ipsum, and Other Designer Speak
So you've finished your Branding Map process with Orbit Design and you're now ready to extend your brand and update your marketing materials. Usually this means working with Orbit's Design Studio which can lead to unfamiliar territory when dealing with designers. Some...
Optimize Your Website By Going Mobile
These days, everyone has a mobile device that connects to the web. Whether it's a smartphone or a tablet, people are going mobile to compare prices, check reviews, and search for the right businesses. How can your business take advantage of these trends? By having a...