by Andy Cleary | Oct 5, 2013 | Branding
One of the three main jobs of branding is to separate your company from the pack. This is especially important for independent dealers because we do a lot of business by taking business away from our competitors, particularly those that are much larger than us. So it...
by Andy Cleary | Feb 20, 2012 | Branding
What is a Branding Promise? “Until you understand who you are, success will be difficult.” —Og Mandino Millionaire and Author of “The Greatest Salesman in the World” If you go beyond classroom marketing (i.e. research, mission statements, business plans) and you begin...
by Andy Cleary | Jan 19, 2012 | Branding
Where is Your Branding Gap? Are you out there having difficulty finding that elusive “Blue Ocean” where you can sell your products in peace and prosperity? Is it more like a shark tank full of choppy competitive water, where price and only price wins?...
by Orbit Design | Dec 16, 2011 | Branding
In our never ending quest to make marketing simpler and more effective, Orbit has developed what we call the NextStep Strategy to make it easier for you to get your marketing efforts on the move. We have been including this action-based plan in our Genius Simple...
by Andy Cleary | Sep 7, 2011 | Branding
What is Cloudy Syndrome? Cloudy Syndrome is a crippling disease that plagues many businesses. It’s as common as a cold in the world of branding. Cloudy Syndrome makes your company appear foggy, dim, wavering, and undependable to a significant group of people: your...
