The Six “Must Haves” of Genius Simple Marketing –

Making Your Business Expand

Step 1:

Map It

  • 1-Page Marketing Plan – Put Your Brand to Work
  • Activate – Build Your Sales Process: from prospecting; to active leads; to on-boarding; to retention.
  • Tools — Plan to leverage all of your resources.
  • Connect – Don’t Sell…Connect!

Step 2:

Website

  • Engage – Connect in 23 Seconds or Less
  • Activate – Use in conjunction with your automated e-mail system to provide critical analytics and to track/score leads
  • Integrate – Your blog, social networking and SEO
  • Offers – Use digital, instant-gratification offers to engage customer

Step 3:

Sales Tools

  • Printable PDF – Enable customer to share your offerings with both print and e-mail
  • Everything Digital – From e-mail signatures to downloadable guide books
  • Presentation Deck – All-purpose, adaptable, core presentation tool.

Step 4:

Video

  • Zoom Recording & Posting – Get prospects to know, like & trust you
  • Your Video Channel — Website accessible and YouTube searchable.
  • Interactive – Customers can ask questions and make comments.
  • Low Overhead – No lighting and production crews needed

Step 5:

Google/Bing

  • Search Management – Metadata and Adwords – ROI Testing
  • Social Marketing & Advertising – ROI Testing of relevant sites
  • Monthly Advisory – Constantly improve to meet market changes
  • Landing Pages – High speed engagement offers for warm leads

Step 6:

XPAND

  • Don’t sell – Connect
  • Expand your circle of influence nationwide
  • Ongoing master-mind-based marketing support
  • Tools for Branding, Marketing, Sales
Learn More

Genius Simple Marketing Questions to Consider

 

 

 

 website

Does my website show the best version
of my company?

Does my website engage in 23 seconds or less?

Is my website fully sales automated?

Is my website integrated with my blog and social networking?

Does my website have an engaging offer?

Is my call to action effective?

SALES TOOLS

Do my marketing materials echo my website?

Are my marketing materials to the point and scan-able?

Do I have a printable PDF or Jumbo Card that is easy for my customers to share?

Is my sales deck clear and genius simple to understand and act upon?

VIDEO

Do my company videos project an image that customers will know , like and trust?

Do my videos express expertise and the feeling of an authoritative leader in my field.

Are my videos available on my website, landing pages, and on my YouTube channel.

Is video used effectively in my presentations.

Do my videos go easy on selling in order to support & inspire my prospects and customers.

GOOGLE ADS

Do I use keywords and phrases strategically in my Google Ads and SEO (Search Engine Optimization)?

Do I review or receive guidance at least monthly to constantly improve, according to changes I the market?

Do I use high speed landing pages in conjunction with my Google Ads.

Do I work key words and phrases into my web pages, landing pages and especially blogs.

Sales

How do I Rapidly Expand?
www.XPAND.com to learn a unique outreach sales system.

Q & A – Genius Simple Marketing

 

Q. Why “Genius Simple” Marketing?

A. It is essential to keep your marketing simple. Simple implies clarity, speed, ease-of-understanding, and memorability – connecting in 23 seconds or less. You don’t have to be a genius to build an effective marketing system. But after 40 years, we have discovered that it takes a genius to keep marketing simple.

 

Q. What makes Genius Simple Marketing Different

 A. GS Marketing:

  • Is driven by a Genius Simple Brand which establishes messaging, your crowd, your True North, and brand assets.
  • Helps businesses to envision goals – monetary and identity.
  • Promotes “Don’t Sell – Connect. Emphasizes thinking beyond one-offs.
  • Emphasizes automated marketing – tracking and lead scoring.
  • Emphasizes integration and leveraging of content –  for websites, video, blogs, SEO and social marketing.
  • Deploys the five mental triggers of persuasive selling.
  • Is dynamic, flexible, supportive, inspiring and …always genius simple.

 

Q. The word marketing and money pit seem like synonyms.

 A. Marketing without a plan, no vision, no competitive strategy, no integration of tools, no automation and no system of constant improvement for return on investment – yes, will be very expensive and wasteful.

 

Q. Constant Improvement?

 A. The sixth step activating Genius Simple Marketing — Be an XPAND Pilot. Go to www.expandexpand.com to discover an extraordinary way to rapidly expand your business.

 

Q. More Questions?

A. Call 303 433-1616  or email ac@orbit-design.com
Free half hour consultation.
Our Brand Promise is to help expand your business.