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Using Analytics to Create a Content Strategy

Using Analytics to Create a Content Strategy

by Orbit Design | Mar 6, 2017 | Getting the Word Out

We recently wrapped up our quarterly analytics and content planning meetings with our Marketing Machine clients, and it has me thinking… do we really understand how content and analytics are connected? Of course, we know that all strategy should be based off the...
What Good is Social Media for Business?

What Good is Social Media for Business?

by Orbit Design | Nov 16, 2016 | Branding, Getting the Word Out

What Good is Social Media for Business? To many, social media is a necessary evil. They know that in order to be considered legitimate, you need to have at least one profile and a couple followers. But why? What are you and your company getting out of this random...
Birds Eye View: Drone Video Tips

Birds Eye View: Drone Video Tips

by Conor Cleary | Nov 7, 2016 | Getting the Word Out, Putting Your Web to Work, Videography

Birds Eye View Drones are quickly becoming an applicable tool in videography.The birds eye view that drones are capable of is an invaluable tool in any videographers toolkit. Camera rigged drones possess an agility that is unmatched by any other practical rigs. The...
5 Must Haves to Build a SEO Marketing Strategy

5 Must Haves to Build a SEO Marketing Strategy

by Orbit Design | Oct 25, 2016 | Getting the Word Out, Putting Your Web to Work

So you’ve finished your website and now it’s time to go live. What’s the best way to make sure your audience or customer base can find your website? Simply put, SEO blogs—Search Engine Optimization—are the most cost effective way to build your website’s visibility....
Staying Cool with Negative Social Media Reviews

Staying Cool with Negative Social Media Reviews

by Orbit Design | Aug 1, 2016 | Getting the Word Out

As your business grows it is inevitable that you will receive some negative reviews. In reality, it is much more likely for customers to post online reviews when they are unhappy, rather than when they receive a positive or standard experience. We know now it is...
A Beginner’s Guide to Social Media Analytics

A Beginner’s Guide to Social Media Analytics

by Orbit Design | Jul 18, 2016 | Getting the Word Out

There are two types of data your business should pay attention to: small data and big data. Google-ing the terms will result in a slew of definitions but for our purposes they can be defined as such: Small Data: Data that can be found in someone’s home or in the way...
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