by Andy Cleary | Nov 1, 2011 | Branding
Sometimes Branding Comes Down To Taking A Stand People often ask “So what will happen if I don’t work on my company’s branding?” The answer, of course, is “Nothing.” Nothing will happen. Branding is about taking a real stand…finding your working magic, seizing...
by Andy Cleary | Oct 14, 2011 | Branding
By branding your company, you can add value that reaches beyond sales and profit margin. A brand provides an identity for your crowd to associate with. It enables your crowd to become avid followers by showing your company by support through purchases, word-of-mouth...
by Andy Cleary | Sep 15, 2011 | Branding
Your customers are valuable, but not when it comes to developing your brand. The “customer-centered” approach to branding argues that you should get permission and validation from the customer before developing your branding concepts and value...
by Andy Cleary | Sep 7, 2011 | Branding
What is Cloudy Syndrome? Cloudy Syndrome is a crippling disease that plagues many businesses. It’s as common as a cold in the world of branding. Cloudy Syndrome makes your company appear foggy, dim, wavering, and undependable to a significant group of people: your...
by Orbit Design | Aug 30, 2011 | Branding
What does color imply about your brand? The recipe for a brand calls for a lot more than an eye-catching logo. It requires a well thought out process that projects your company’s core values into a name, a color, an icon, and a feeling for your customers. A brand is a...
by Andy Cleary | Aug 15, 2011 | Branding
What is Rebranding? It’s never too late for a company to develop its brand or take on a branding makeover. Times to consider rebranding include the introduction of a new product or service, new management, new marketing approach, or trying to dig your company out of a...
