by Andy Cleary | Jan 31, 2012 | Branding
Protecting Your Property You have your company, your products, your service name, and your logo. Do these communicate a message about your brand to your customer? Should these be protected? What is a trademark and how is it different than a trade name? Can you have...
by Andy Cleary | Jan 27, 2012 | Branding
Acronyms Are Brand Killers The problem with acronyms in a business or trade name is that they kill your branding. You have an opportunity in a trade name to say something memorable and meaningful about your business. A group of letters says nothing and loses an...
by Andy Cleary | Jan 19, 2012 | Branding
Where is Your Branding Gap? Are you out there having difficulty finding that elusive “Blue Ocean” where you can sell your products in peace and prosperity? Is it more like a shark tank full of choppy competitive water, where price and only price wins?...
by Andy Cleary | Jan 4, 2012 | Branding
I have only one question about the standard, run-of-the-mill business card – Why would you want one? Do you have a standard, run-of-the-mill business? Branding, by definition, sets you apart from the crowd by making you memorable, distinctive and magical. A standard...
by Andy Cleary | Jan 2, 2012 | Branding
Design a Branded Space to give your Company a New Look for the New Year Recently I had a chance to visit the famous Apple retail store on Fifth Avenue in New York. In a city that is entirely about vertical real estate value, this store is unthinkably flat. Approaching...
by Orbit Design | Dec 16, 2011 | Branding
In our never ending quest to make marketing simpler and more effective, Orbit has developed what we call the NextStep Strategy to make it easier for you to get your marketing efforts on the move. We have been including this action-based plan in our Genius Simple...
