by Andy Cleary | Mar 7, 2012 | Branding
“Customer-Centered” Branding = Waste of Time Your customers are valuable, but not when it comes to developing your brand. The “customer-centered” approach to branding argues that you should get permission and validation from the customer before...
by Orbit Design | Feb 28, 2012 | Branding
Customer = Tourist After recently traveling to Spain, I came across a connection between tourism and branding. Being a tourist is a lot like being a customer. Both get the buzz on where to spend their time and money. Both have expectations. Both form opinions based on...
by Andy Cleary | Feb 23, 2012 | Branding
An apathy killer can be a beacon for the message weary consumer in the modern world of multimedia advertising, point of purchase displays and viral marketing. An apathy killer creates a mental connection for your customer, spanning the gap between your company and...
by Andy Cleary | Feb 20, 2012 | Branding
What is a Branding Promise? “Until you understand who you are, success will be difficult.” —Og Mandino Millionaire and Author of “The Greatest Salesman in the World” If you go beyond classroom marketing (i.e. research, mission statements, business plans) and you begin...
by Orbit Design | Feb 14, 2012 | Branding
This question could quickly take you back to the younger years of gathering in a circle to play “Truth or Dare”, or “Would You Rather”, or it could be the key to your next successful marketing strategy. Have you ever noticed that there are an ever-increasing amount of...
by Andy Cleary | Feb 3, 2012 | Branding
Protecting Your Brand What is the difference between a trademark ™ and a registered trademark ®? Both symbols allow you to claim the rights to your trademark and indicate to the public that you are using it as a trademark. Each symbol has its pros and cons. A ™ next...
