by Andy Cleary | Dec 15, 2015 | Branding
The sales process for most businesses is changing rapidly. Gone are the days of cold calling due to the nuisance factor, call screening, and brutal rejection rate that takes its toll on salespeople. Referrals from happy, satisfied customers were, are now, and probably...
by John Stavola | Nov 13, 2015 | Branding, Getting the Word Out
Recently in the news was the announcement of the new Amazon “Brick and Mortar” bookstore in Seattle. This strategy in itself is worth an entire blog post, but I’d like to focus on one interesting component of the new store… All the books are shelved facing outward...
by Andy Cleary | Aug 18, 2015 | Branding, Getting the Word Out
It’s simply prejudice: “I don’t believe in social networking. It doesn’t work”. “Only millennials and teenagers use social networking”. “I have no time for social networking, I have a real job to do.” You may say that surely in 2015 this type of prejudice has gone out...
by Andy Cleary | Jun 21, 2015 | Branding
How many things does a customer remember after being exposed to your company’s brand. The answer is one. That’s it, one…if you are lucky. All of your golden toned prose promoting your cost effective this and superb that, has gone to waste. The typical American is...
by Andy Cleary | May 15, 2015 | Branding, Getting the Word Out
We at Orbit work on brand driven sales for our clients, meaning we believe in flagship companies. Does your brand have a powerful Flagship? There are five factors that turn a rowboat into a flagship for your sales. First and Only – Do you have a product or service...
by Orbit Design | Jan 5, 2015 | Branding
So you’ve got a new company, or a new name, or it’s just time to establish a more branded look. You start thinking about your new logo… maybe you envision something or maybe you just know what you like and what you don’t like from what...
