Have You Done Your Branding Homework?

by | Jan 18, 2011 | Branding

I don’t care if the person on the other end of the line wants our firm to design a business card or a complete sales action system … the first question I ask is: “Have you done your branding homework?” What I’m asking is: have you taken the time to examine the value...

Branding: The Best Place He Ever Worked For

by | Jan 10, 2011 | Branding

I was in a workshop with my friend Walker Williams on Friday and he told us all a story about JW Marriott of the Marriott hotel chain. Walker owns Forte Human Resources that provides outsourced HR to small businesses. Walker cut his HR teeth at Marriott and said it...