The Genius Simple Blog
Categories: Branding | Getting the Word Out | Putting Your Web to Work | Training Your Sales People | Videography | Law Firms | Office Products | Higher Education
What is an Autoresponder and Why Should You Have One?
As you are planning to build your new website, there are many factors and elements that you should consider. How will you make your website an effective lead generation tool? How will you engage and "capture" your web traffic? And, as a customer retention strategy,...
Listen to Your Crowd
When you listen to your crowd, you make a connection; you have an understanding of one another and join in a symbiotic relationship that benefits both parties. In a recent article about the Detroit Symphony Orchestra, I was reminded of the golden rule of marketing and...
It’s Cache, Not Cash
Have you ever heard of a "hard" refresh? Do you know what a cache is? These are a few things you'll hear us at Orbit say from time to time and although it all may seem like technical lingo it's very important to understand what it all means. Caching is when your...
Why Should You Update Your WordPress Website?
There are many reasons to update your WordPress website: 1) updates help with your website's security, 2) updates fix bugs in the software, and 3) updates give you more control over your website. I'm sure that you have heard at one time or another the horror stories...
Tribe Building on Social Media – Why Do It?
There are a lot of thoughts, ideas, and people on social media - and then there's your small business. With all the clutter, how do you get your message out and most importantly, how do you know you're being heard? The answer is simple, you build a tribe. A tribe is...
A Marketing Machine Must-Have: Keywords
If you join our Marketing Machine program you're going to hear me say over and over, "keywords, keywords, Google, keywords!" But I realize many of you may have no idea of what I'm talking about, so let's start with the basics. What are keywords? Here's a good...
Why PDF Brochures?
These days it seems like everything is going digital. So why aren't your brochures? Sure, there is still value in having something to hold on to and pass around to read. There's still a wow-factor that you can produce with printed material, nice paper and full bleeds....
The New Age of Lead Generation
As independent dealers, we’re always looking for more leads, better leads and faster leads. But as technology continues to change the way we do business, the job of finding leads has become increasingly complex. What was once doable with just an ad in the Yellow Pages...
Welcome to the SALT 7 Sales Training
The SALT 7 Training is coming up quickly – March 5th through 7th in Golden, CO - and though I have conducted hundreds of workshops over the years, I wanted you to know that I am especially looking forward to this SALT 7 Sales Training and working with you. The...