The Genius Simple Blog
Categories: Branding | Getting the Word Out | Putting Your Web to Work | Training Your Sales People | Videography | Law Firms | Office Products | Higher Education
3 Ways to Improve Your Social Media Presence Right Now
To increase your company's social media presence, there are a couple sure-fire methods. Follow Relevant Pages/Personalities In order to get the word out about your profiles and to increase followers, first you need to follow. Find other local businesses or...
5 Ways to Make Your LinkedIn Profile Stand Out
With over 400 million members, LinkedIn is quickly becoming the place for business professionals to network. LinkedIn is a one of the tools potential clients and business partners use to evaluate you. But simply having a LinkedIn profile is not enough to make an...
12 Ways Blogs Have Become the Workhorse in Driving Sales
The sales process for most businesses is changing rapidly. Gone are the days of cold calling due to the nuisance factor, call screening, and brutal rejection rate that takes its toll on salespeople. Referrals from happy, satisfied customers were, are now, and probably...
Captivate Your Audience in Seconds
Recently in the news was the announcement of the new Amazon “Brick and Mortar” bookstore in Seattle. This strategy in itself is worth an entire blog post, but I’d like to focus on one interesting component of the new store… All the books are shelved facing outward...
Why you need a video to sell your product or service…
The effectiveness of the salesperson is dwindling. Yes, you are just as charming and full of bonding skills as you used to be. But time-strapped prospects are becoming turned off by intrusive in-person calls and suspicious of manipulative sales methods. The truth is...
#Hashtag Strategically
Since the introduction of hashtags, we’ve seen them spread like wildfire. Unfortunately, there are still plenty of ways in which hashtags are being misused, making them ineffective and somewhat obnoxious. Hashtags were created in order to track what social media users...
Is Your Content Right for Video?
Video is an extremely valuable asset for your online presence as a business, however, it is not always the best medium for your content. Orbit offers a variety of ways to present information to your customer. It's always important to pick the most appropriate form for...
Social Networking Prejudice
It’s simply prejudice: “I don’t believe in social networking. It doesn’t work”. “Only millennials and teenagers use social networking”. “I have no time for social networking, I have a real job to do.” You may say that surely in 2015 this type of prejudice has gone out...
Why You Need a Single Take-Away
How many things does a customer remember after being exposed to your company’s brand. The answer is one. That’s it, one…if you are lucky. All of your golden toned prose promoting your cost effective this and superb that, has gone to waste. The typical American is...