The Genius Simple Blog
Categories: Branding | Getting the Word Out | Putting Your Web to Work | Training Your Sales People | Videography | Law Firms | Office Products | Higher Education
The Looping Slider Video
Recently, it seems like people are trying to use videos any way they possibly can. Photos in online articles are being replaced by gifs. Highway billboards are being replaced by giant roadside screens. Even simple viral pictures are being forced into the format using...
10 Ways Your Website Might Be Driving Customers Away
Like it or not, your website is the first introduction between you and your new clients. One Google search will lead them straight to you, giving you have one shot to hold them while they’re there; if it doesn’t impress, they may not come back. First impressions and...
Website Background Videos
The use of a background video for your website can add some flare to an otherwise stale page. The immediate motion can dictate the look and feel of a page in a positive way. It has the power to engage your customers and show off your brand quickly and with ease. Take...
Staying Cool with Negative Social Media Reviews
As your business grows it is inevitable that you will receive some negative reviews. In reality, it is much more likely for customers to post online reviews when they are unhappy, rather than when they receive a positive or standard experience. We know now it is...
The Importance of a Logo
If you’re meeting someone important for the first time, chances are, you want to put your best face forward. You put some effort into your clothes, style your hair and make sure you smell nice — because, no matter what people say, first impressions matter. The same is...
A Beginner’s Guide to Social Media Analytics
There are two types of data your business should pay attention to: small data and big data. Google-ing the terms will result in a slew of definitions but for our purposes they can be defined as such: Small Data: Data that can be found in someone’s home or in the way...
Still Frames in Video
The use of still images can be a powerful thing in a marketing video. In an ideal world all marketing videos would be filled with beautifully framed and well lit video with purposeful motion, but sometimes that is simply not possible. Let's face it, when talking about...
The Anatomy of A Winning Jumbo Postcard
You can probably imagine that, as a digital marketing manager, I love spreading the social media and email marketing gospel. Singing from the agency rooftops to anyone who will listen. But would you believe that I'm often found singing the praises of direct mail?...
How do Paid Ads Work on Social Media?
In the previous blog we touched upon the importance of paid ads for your social media marketing strategy, we will now dive into which channels are important for your business. Consider these different platforms and their current user bases. Facebook: Facebook offers...