The Genius Simple Blog
Categories: Branding | Getting the Word Out | Putting Your Web to Work | Training Your Sales People | Videography | Law Firms | Office Products | Higher Education
Branding: The Best Place He Ever Worked For
I was in a workshop with my friend Walker Williams on Friday and he told us all a story about JW Marriott of the Marriott hotel chain. Walker owns Forte Human Resources that provides outsourced HR to small businesses. Walker cut his HR teeth at Marriott and said it...
Sales is Nothing and Everything
"Hey, it's only sales." It's just our hyped up sales department over promising again. Brand this, brand that. Those jokers don't know what real work is like. "Sales is everything!" If we don't get more sales there are going to be a ton of pink slips going out. Man, we...
Sales = Branding + Outreach
Sales are down. What do we do? Let's not overcomplicate this. Sales are made of two things. First, there is branding or what you sell. Second, there is outreach which is letting people know what you are selling. Here's the problem. A lot of businesses are good at one...
Leaders Make the Brand
Zig Zigler tells the story of two railroad workers. They both started at the same time. After over a decade, one is still laboriously laying track in the hot sun and the other has worked his way up to top management (in an air conditioned office). Zig points out that...
A Website Question That Nobody Asks
Do you always want people to find what they want on your site? The answer is YES if you are Wikipedia or a large knowledge base, because you are in the business of providing answers and relevant information. If you are selling a service, a product or intellectual...
Avoid Feature Creep!
I'm reading the book Inside Steve's Brain and it was a surprising look into the mind of Steve Jobs - the man behind most, if not all of Apple Computers success. I didn't know much about the man behind the company and was intrigued at his "genius simple" approach to...