The Genius Simple Blog
Categories: Branding | Getting the Word Out | Putting Your Web to Work | Training Your Sales People | Videography | Law Firms | Office Products | Higher Education
Is Your Web Usable?
As a design firm, we spend a lot of time designing websites that are, first and foremost, apathy killers, in order to interrupt the set thought patterns of customers.
NextStep Strategy – A Simple, Powerful Tool For Marketing
Orbit has developed what we call the Marketing Machine™ to make it easier for you to get your marketing efforts on the move. We have been including this action-based plan in our Genius Simple Branding Map™ process so you can understand how your brand brings your marketing system to life.
How to Win Trust on the Web
When web searchers see that a company has invested in a high-end, professionally designed website, their confidence in the company’s abilities to meet their needs and fulfill their orders increases.
Branding for Office Supply Companies – An Example For You
A Lesson for Your Business We at Orbit Design have developed branding maps and designed marketing materials for all kinds of companies. From mobile software solutions, to all types of doctors, to guitars, to books, to international airport design. But believe it or...
Take a Stand with One Song
Branding is about taking a real stand…finding your working magic, seizing opportunity, and then going on a roll.
What is a Brand Worth?
The value of your brand getting mentioned every time your line of business comes up has more value than you can imagine.
Four Types of Customer Trust
If you break down trust into these four categories, then you are better able to take real measures to build – or maybe fix – your company’s relationships with its customers.
“Customer-Centered” Branding = Waste of Time
Great branding concepts come from obsessed, but in-touch business people deciding to brilliantly elevate their customer’s experience…without permission, without surveys.
Are You a Victim of “Cloudy Syndrome”?
The future belongs to two types of companies: the huge mega-brands, which have the muscle to dominate their markets with price, and the specialists, who position themselves as the savvy, well-branded standouts, who focus on continually supporting and inspiring their loyal crowds.