The Genius Simple Blog
Categories: Branding | Getting the Word Out | Putting Your Web to Work | Training Your Sales People | Videography | Law Firms | Office Products | Higher Education
Avoid Death By PowerPoint
Who hasn’t suffered through a mind-deadening PowerPoint presentation at some point in their lives? Here are a few ways to avoid death by PowerPoint …
The Registered Trademark
What is the difference between a trademark ™ and a registered trademark ®? Both symbols allow you to claim the rights to your trademark and indicate to the public that you are using it as a trademark. Each symbol has its pros and cons.
How To Protect Your Trademark
You have your company, your products, your service name, and your logo. Do these communicate a message about your brand to your customer? Should these be protected? What is a trademark and how is it different than a trade name? Can you have more than one trademark? How do I protect a trademark? Do I need a lawyer?
Acronyms are Brand Killers
The problem with acronyms in a business or trade name is that they kill your branding. You have an opportunity in a trade name to say something memorable and meaningful about your business. A group of letters says nothing and loses an opportunity to communicate your message.
Is Your Elevator Speech Flat?
Remember, what’s salty for one person might be beyond boring for another. That’s alright because you only want to salt your prospects and interested parties.
The WordPress World
Orbit Design recommends that most of the web sites that we design be hosted as a WordPress™ site, which can be classified as a blog-web or integrated site.
Where is Your Branding Gap?
True brands work tirelessly at ground level, side-by-side with your sales force, at the moment of truth, creating that difference-making gift to your customer – a clear branding gap.
Business Card Advice
Branding, by definition, sets you apart from the crowd by making you memorable, distinctive and magical. A standard run-of-the-mill marketing piece is simply a waste of time and money for any company that is working on developing a vital brand.
Brand Your Space
These days, customers feel there is a disconnect if you have a vital brand that has a presence everywhere except your office, or showroom, brick and mortar store, or even your production/manufacturing area.