The Genius Simple Blog
Categories: Branding | Getting the Word Out | Putting Your Web to Work | Training Your Sales People | Videography | Law Firms | Office Products | Higher Education
How Branding Makes Your Company More Valuable
How Branding Makes Your Company More Valuable The brand of your company has intrinsic value in and of itself. Recently, technology company's are finding that their brand value is surpassing the classic brand powerhouse, Coca Cola. When it comes to the highest brand...
Customer Centered Branding
“Customer-Centered" Branding = Waste of Time Your customers are valuable, but not when it comes to developing your brand. The "customer-centered" approach to branding argues that you should get permission and validation from the customer before developing your...
The Anatomy of an E-blast
E-blasts are the key to maintaining contact with both current and prospective clients; we like to call it a drip marketing program. A great e-blast not only captures your crowd’s attention, it keeps them wanting more.
How Customers Are Like Tourists
Customer = Tourist After recently traveling to Spain, I came across a connection between tourism and branding. Being a tourist is a lot like being a customer. Both get the buzz on where to spend their time and money. Both have expectations. Both form opinions based on...
3 Essentials for Building Strong Apathy Killers
An apathy killer creates a mental connection for your customer, spanning the gap between your company and your crowd. No other marketing tool is quite as powerful, or as often neglected, as a well thought out apathy killer. An apathy killer is what makes a customer care about your company – what makes your company stand out among all the others?
What is a Branding Promise?
Without a branding promise, you wearily try to meet a vast array of customer expectations and inevitably come up short. With a branding promise, you become intense, focused and suddenly…you are a business genius.
Sales Cookie Cutter
In the real world you are being pulled in a million different directions. You are constantly busy, but are you capitalizing on the potential that’s out there? It’s time for you to look closely at your sales cookie cutter.
What is Your Brand’s Animal Aura?
Have you ever noticed that there are an ever-increasing amount of animal branding icons for many of the world’s most powerful brands? Much like a brand, an image or thought of a specific species of animal automatically is associated to certain characteristics.
What Is the Best E-blast System?
Orbit Design uses, recommends, and in fact reps (no extra charge) the Constant Contact e-mail delivery system. After much research and testing of e-mail database management and delivery systems, we have found that Constant Contact best fits the needs of our customers.