The Genius Simple Blog

Categories: Branding | Getting the Word Out | Putting Your Web to Work | Training Your Sales People | Videography | Law Firms | Office Products | Higher Education

GOOGLE – How to Trick the System

You want to get high in the web search rankings on certain keywords. One good way is to put those keywords into your website’s coding and then saturate your website content and blogs with your targeted keywords. Only then will the great Google bow before you. Well, we...

Protecting Your Brand – Copyright

Protecting Your Brand –  Copyright Intellectual property (IP) is often the “magic” that sets you apart from the competition. It’s one of your company’s most important assets and something that must be protected from the increasing number of businesses willing to steal...

Books: The Cover is Everything

Books: The Cover is Everything A book can be the ultimate marketing tool for information oriented businesses, professional speakers and of course self publishers. A book can be used to gain the trusted adviser role of some of your current and potential clients. It...

10 Name Game Rules

10 Name Game Rules Naming a company, product, or service can be a slam dunk or an excruciatingly painful process. As a brander, I rarely see the middle ground here. In over half of our Branding Maps™, the name becomes an issue. Once we figure out a branding promise,...

Repetition Rules

Marketing: Why Repetition Rules If the three keys to retail sales are “location, location and location”, then the three keys to marketing success should be “repetition, repetition, and more repetition”. Statistics vary, but a commonly accepted guideline in advertising...

Do You Have Your Branding Work Done?

Do You Have Your Branding Work Done? No matter what the person on the other end of the line that wants Orbit to design a business card or a complete marketing system, the first question we ask is; “Do you have your branding work done?” What we're asking is; Have you...

Genius Simple Networking

Genius Simple Networking – Rethinking the Box “The first thing you must realize about networking is that it’s not about you. Networking is like life – it’s bigger thank you, me or anyone. Networking is about bonding and sharing. You don’t need to be a genius or have...

The Fully Functional Brand

The Fully Functional Brand – In 12 Parts There are two common misconceptions about branding that can be fatal to small to medium-sized businesses: 1. Company name + logo = brand. Actually a brand consists of not only identity (name/logo) but also a set of important...