The Genius Simple Blog
Categories: Branding | Getting the Word Out | Putting Your Web to Work | Training Your Sales People | Videography | Law Firms | Office Products | Higher Education
A Powerful Crowd
When establishing your brand, you need to determine who your crowd is: Who will be your supporters? Who will be your audience? Who will take interest in your company, your work, and your brand?
Expertise: Are Office Supplies Sexy
As I work on the brands of office supply and business products dealers, one issue always comes to the forefront: Expertise. To some it comes as a complete surprise that expertise should take a leading role in their brand and therefore, their sales process. One dealer...
The New E-Blast Checklist
Your e-blast deserves a branded name — associated with your company Brand — a quick and easy handle so people can get their arms around it and talk about it.
E-Blasts – A New Role
The SEO Queen The essential role of an e-blast in drip marketing is changing. Why? Many reasons, but the main one is the increased emphasis that Google has put on relevant content. Content has always been the SEO Queen and the inbound links (people are linking to your...
You’re Using the Word “Tweet” Wrong
Your friend told you that they created a Twitter account for their business and that it’s awesome. They have a bunch of followers and the traffic to their website has increased significantly. You get excited, so you create one for your business. Except, you have no...
Your Small Business Needs Social Media
You may think that your business doesn’t need help from the Internet, but how else are you going to double your revenue with a small budget? Social media is a rapidly growing, inexpensive way to promote your business. It’s a way to connect with your customers and to...
Super Bowl Commercials – Mascot as Marketing Workhorse
Every year I count the number of animals used in the most expensive commercials in the world – the Super Bowl XLVII. The repeated lesson that we learn is that animals -- from insects to mammals to animations -- are what the leading marketers in the world bet their 2...
Your Expertise Can Make the Sale
Yes, the number one ingredient to a successful sale is trust. But the question remains: how do you win your customer’s trust? There are four main ways and this article is about the first way: expertise. I got into sales through expertise. My first real job in a design...
Listening to Your Customer
Are you tired of sales scripts from the 800 customer service lines and call centers? You've heard the canned responses to your questions. You've wasted hours upon hours trying to resolve your problem. You've experienced the robot sales method. And it likely didn't...