The Genius Simple Blog
Categories: Branding | Getting the Word Out | Putting Your Web to Work | Training Your Sales People | Videography | Law Firms | Office Products | Higher Education
Lifestyle Blogging: To Do, or Not To Do
At Orbit, our Marketing Machine program takes care of your blogging, social media, email marketing and lead generation all through the means of content creation. We write branded content that is relevant to your company, your brand, your crowd and ... the season? From...
Browser 101
The internet has been around for quite a while now, but it really took off in the mid-1990's, making it almost twenty years old for those of us who caught on the bandwagon from the get go. Since the globalization of the internet, there have been several key players in...
Building Your Marketing Project Timelines
One of our favorite things to hear at Orbit, or any marketing/advertising firm for that matter, is: "Hello, I need an ad (or a website, or a logo, or a brochure) concepted, written, and designed. The due date was yesterday. Can you do that?" Creativity (which is an...
What Not to Put on Your Business Card
Most of the conferences for the year are coming to a close to make room for the holiday parties. This year, Orbit was happy to join in on the conference fun by attending and speaking at TriMega and Independent Stationers' EPIC 2013, ECI Connect 2013, and OPI Global...
3 Ways Salespeople Miss Customer Wants
Believe me, listening is a skill and it needs to be practiced. First, prompt your prospective customers with open – not leading – questions. Then, open your mind and forget your sales agenda for a moment. Most prospects will tell you exactly what they want, but the...
Six Reasons Cold Calling is Killing Your Business
Cold Calling is dead. You’ve heard it everywhere from Blogs to Magazines to Academic Studies. But is it true? A study from the Keller Center for Research at Baylor Business School revealed that experienced salespeople were able to generate around 0.3% response rate...
Social Media and ROI – The Harsh Truth
With the introduction of our new Marketing Machine Program, we are getting a lot of positive feedback from our clients who have enrolled. We are also getting a lot of questions that seem to deal with the same basic question - what is the ROI of my social media...
Don’t Be Afraid to Update Your Design
You've had the same logo and business card design for years - why do you need to spend money getting a new one? Just because you have a logo, business card and a website doesn't mean that you are effectively making a good first impression. In 2012, a guy by the name...
The Essential Difference Maker
One of the three main jobs of branding is to separate your company from the pack. This is especially important for independent dealers because we do a lot of business by taking business away from our competitors, particularly those that are much larger than us. So it...