The Genius Simple Blog
Categories: Branding | Getting the Word Out | Putting Your Web to Work | Training Your Sales People | Videography | Law Firms | Office Products | Higher Education
3 Reasons Why More Small Businesses Are Turning to Strategic Automated Marketing
“By 2020, 85% of customer relationships with businesses will be managed without human interaction.” - John Gartner (Gartner 360 Summit) Big businesses have already made the move to Automated Marketing. Software sales alone (not counting implementation) are heading...
Web Design Mockups: Still Relevant
At Orbit, we are always actively keeping our eyes open and ears to the ground when it comes to current trends in both web and print design. One trend that seems to be evolving is the idea of designing websites in the browser in lieu of first creating hi-fidelity...
Vlogging: How to Make an Effective Video Blog
Vlogging is quickly leaving niche territory and becoming a cultural staple. It’s so big that YouTube has completely overhauled their model over the past few years to cater to vlogs (or more accurately, vloggers) as their number one resource/product. The line between...
Facebook: 5 Tips to Get More Engagement
It’s a question every content marketer asks themselves on a daily basis: how do we gain more followers and enhance engagement on Facebook? Let’s start with the basics: an engaged following means that you have an audience that trusts you and likes you. Having an...
6 Reasons Why Your Business Should Take Advantage of LinkedIn’s Native Video Feature
Linkedin may be arriving fashionably late to the video party, but we’re excited to have them! If a picture is worth a thousand words, you can only imagine how valuable a video is to your business. In recent social media news, LinkedIn has announced that they will soon...
4 Things the Best Video Blogs Have in Common
YouTube is very much in the Video Blogging business right now. While supporting pretty much any kind of video, their model is really based around the monetized video blogger channel. That’s what brings in the money. This is what makes YouTube’s rules for best...
Behind The Scenes: Daniels College of Business Website Redesign
Anyone with an internet connection (i.e. just about everyone) will tell you that a company’s website is where everything about its branding culminates. Because of that, creating or redesigning a website for an established company is an intense process. Are the...
Understanding Pinterest as a Search Engine for Your Business Rather Than A Social Channel
Businesses have transformed their workspaces from walls covered in huge cork boards with just about a billion ripped magazine pages and inspirational visuals, white boards drowning in scribbled notes, overflowing organizational cabinets, to the single online...
Blogging vs. Vlogging – Understanding The Difference
Blogging vs. Vlogging I’ll be the first to admit I’m not overly fond of the term “vlog”. It seems like a lazy way to make a distinction between two forms of the same media; and since the word blog is an abbreviation of the word weblog, it could just as easily refer to...