Listening to Your Customer

Are you tired of sales scripts from the 800 customer service lines and call centers? You’ve heard the canned responses to your questions.  You’ve wasted hours upon hours trying to resolve your problem. You’ve experienced the robot sales method. And...

How Customers Are Like Tourists

Customer = Tourist After recently traveling to Spain, I came across a connection between tourism and branding. Being a tourist is a lot like being a customer. Both get the buzz on where to spend their time and money. Both have expectations. Both form opinions based on...

What is Your Brand’s Animal Aura?

This question could quickly take you back to the younger years of gathering in a circle to play “Truth or Dare”, or “Would You Rather”, or it could be the key to your next successful marketing strategy. Have you ever noticed that there are an ever-increasing amount of...