by Andy Cleary | Dec 22, 2011 | Putting Your Web to Work
What is website usability? As a design firm, we spend a lot of time designing websites that are, first and foremost, apathy killers, in order to interrupt the set thought patterns of customers. If we can’t get and keep their attention, all the website usability in the...
by Andy Cleary | Dec 8, 2011 | Putting Your Web to Work
How to Win Trust on the Web Trust is perhaps the most critical issue in internet marketing. As previously discussed, the three types of consumer trust are: Ability Trust – Does your customer trust that your firm is capable of getting the job done? Benevolence Trust –...
by Andy Cleary | Nov 22, 2011 | Office Products
A Lesson for Your Business We at Orbit Design have developed branding maps and designed marketing materials for all kinds of companies. From mobile software solutions, to all types of doctors, to guitars, to books, to international airport design. But believe it or...
by Andy Cleary | Nov 1, 2011 | Branding
Sometimes Branding Comes Down To Taking A Stand People often ask “So what will happen if I don’t work on my company’s branding?” The answer, of course, is “Nothing.” Nothing will happen. Branding is about taking a real stand…finding your working magic, seizing...
by Andy Cleary | Oct 14, 2011 | Branding
By branding your company, you can add value that reaches beyond sales and profit margin. A brand provides an identity for your crowd to associate with. It enables your crowd to become avid followers by showing your company by support through purchases, word-of-mouth...
