by Andy Cleary | Jan 2, 2012 | Branding
Design a Branded Space to give your Company a New Look for the New Year Recently I had a chance to visit the famous Apple retail store on Fifth Avenue in New York. In a city that is entirely about vertical real estate value, this store is unthinkably flat. Approaching...
by Andy Cleary | Dec 22, 2011 | Putting Your Web to Work
What is website usability? As a design firm, we spend a lot of time designing websites that are, first and foremost, apathy killers, in order to interrupt the set thought patterns of customers. If we can’t get and keep their attention, all the website usability in the...
by Andy Cleary | Dec 8, 2011 | Putting Your Web to Work
How to Win Trust on the Web Trust is perhaps the most critical issue in internet marketing. As previously discussed, the three types of consumer trust are: Ability Trust – Does your customer trust that your firm is capable of getting the job done? Benevolence Trust –...
by Andy Cleary | Nov 22, 2011 | Office Products
A Lesson for Your Business We at Orbit Design have developed branding maps and designed marketing materials for all kinds of companies. From mobile software solutions, to all types of doctors, to guitars, to books, to international airport design. But believe it or...
by Andy Cleary | Nov 1, 2011 | Branding
Sometimes Branding Comes Down To Taking A Stand People often ask “So what will happen if I don’t work on my company’s branding?” The answer, of course, is “Nothing.” Nothing will happen. Branding is about taking a real stand…finding your working magic, seizing...
