by Andy Cleary | Jan 23, 2012 | Training Your Sales People
Is Your Elevator Speech Flat? How do you respond when someone asks: “What do you do?” It has been said that the problem with elevator speeches is that no one wants to hear an unsolicited speech and even if they did, the last place they would want to hear...
by Andy Cleary | Jan 21, 2012 | Putting Your Web to Work
Is WordPress™ the Answer? WordPress™ is a “free” blogging platform that can take your old website and turn it into a “fully-functional website on steroids.” Orbit Design recommends that most of the web sites that we design be hosted as a WordPress™ site, which can be...
by Andy Cleary | Jan 19, 2012 | Branding
Where is Your Branding Gap? Are you out there having difficulty finding that elusive “Blue Ocean” where you can sell your products in peace and prosperity? Is it more like a shark tank full of choppy competitive water, where price and only price wins?...
by Andy Cleary | Jan 4, 2012 | Branding
I have only one question about the standard, run-of-the-mill business card – Why would you want one? Do you have a standard, run-of-the-mill business? Branding, by definition, sets you apart from the crowd by making you memorable, distinctive and magical. A standard...
by Andy Cleary | Jan 2, 2012 | Branding
Design a Branded Space to give your Company a New Look for the New Year Recently I had a chance to visit the famous Apple retail store on Fifth Avenue in New York. In a city that is entirely about vertical real estate value, this store is unthinkably flat. Approaching...
