by Andy Cleary | Jan 27, 2012 | Branding
Acronyms Are Brand Killers The problem with acronyms in a business or trade name is that they kill your branding. You have an opportunity in a trade name to say something memorable and meaningful about your business. A group of letters says nothing and loses an...
by Andy Cleary | Jan 23, 2012 | Training Your Sales People
Is Your Elevator Speech Flat? How do you respond when someone asks: “What do you do?” It has been said that the problem with elevator speeches is that no one wants to hear an unsolicited speech and even if they did, the last place they would want to hear...
by Andy Cleary | Jan 21, 2012 | Putting Your Web to Work
Is WordPress™ the Answer? WordPress™ is a “free” blogging platform that can take your old website and turn it into a “fully-functional website on steroids.” Orbit Design recommends that most of the web sites that we design be hosted as a WordPress™ site, which can be...
by Andy Cleary | Jan 19, 2012 | Branding
Where is Your Branding Gap? Are you out there having difficulty finding that elusive “Blue Ocean” where you can sell your products in peace and prosperity? Is it more like a shark tank full of choppy competitive water, where price and only price wins?...
by Andy Cleary | Jan 4, 2012 | Branding
I have only one question about the standard, run-of-the-mill business card – Why would you want one? Do you have a standard, run-of-the-mill business? Branding, by definition, sets you apart from the crowd by making you memorable, distinctive and magical. A standard...
