by Andy Cleary | Feb 10, 2012 | Getting the Word Out
Executing Drip Marketing Sending out bunches of e-blasts updating your contacts with news about your company and your new products from Outlook or any other e-mail software program is a nightmare. Your service provider immediately suspects you of spamming and sets out...
by Andy Cleary | Feb 7, 2012 | Training Your Sales People
How to Avoid Death by PowerPoint Who hasn’t suffered through a mind-deadening PowerPoint presentation at some point in their lives? Here are a few ways to avoid death by PowerPoint: Make Words Scanable – If the audience is made to read your PowerPoint they will...
by Andy Cleary | Feb 3, 2012 | Branding
Protecting Your Brand What is the difference between a trademark ™ and a registered trademark ®? Both symbols allow you to claim the rights to your trademark and indicate to the public that you are using it as a trademark. Each symbol has its pros and cons. A ™ next...
by Andy Cleary | Jan 31, 2012 | Branding
Protecting Your Property You have your company, your products, your service name, and your logo. Do these communicate a message about your brand to your customer? Should these be protected? What is a trademark and how is it different than a trade name? Can you have...
by Andy Cleary | Jan 27, 2012 | Branding
Acronyms Are Brand Killers The problem with acronyms in a business or trade name is that they kill your branding. You have an opportunity in a trade name to say something memorable and meaningful about your business. A group of letters says nothing and loses an...
