by Andy Cleary | Mar 7, 2012 | Branding
“Customer-Centered” Branding = Waste of Time Your customers are valuable, but not when it comes to developing your brand. The “customer-centered” approach to branding argues that you should get permission and validation from the customer before...
by Andy Cleary | Mar 5, 2012 | Getting the Word Out
9 Essential Elements of an E-blast E-blasts are the key to maintaining contact with both current and prospective clients; we like to call it a drip marketing program. A great e-blast not only captures your crowd’s attention, it keeps them wanting more. Your e-blast...
by Andy Cleary | Feb 23, 2012 | Branding
An apathy killer can be a beacon for the message weary consumer in the modern world of multimedia advertising, point of purchase displays and viral marketing. An apathy killer creates a mental connection for your customer, spanning the gap between your company and...
by Andy Cleary | Feb 20, 2012 | Branding
What is a Branding Promise? “Until you understand who you are, success will be difficult.” —Og Mandino Millionaire and Author of “The Greatest Salesman in the World” If you go beyond classroom marketing (i.e. research, mission statements, business plans) and you begin...
by Andy Cleary | Feb 17, 2012 | Training Your Sales People
5 Steps to a Sales Cookie Cutter You depend on sales to drive your company. That’s why you contact your customer base regularly with low touch mailers/e-blasts; you follow up hot leads with high touch sales calls; you have an organized sales database of leads and...
