by Andy Cleary | Feb 5, 2013 | Branding
Every year I count the number of animals used in the most expensive commercials in the world – the Super Bowl XLVII. The repeated lesson that we learn is that animals — from insects to mammals to animations — are what the leading marketers in the world bet...
by Andy Cleary | Jan 18, 2013 | Training Your Sales People
Yes, the number one ingredient to a successful sale is trust. But the question remains: how do you win your customer’s trust? There are four main ways and this article is about the first way: expertise. I got into sales through expertise. My first real job in a design...
by Andy Cleary | Jan 7, 2013 | Putting Your Web to Work
You want to get high in the web search rankings on certain keywords. One good way is to put those keywords into your website’s coding and then saturate your website content and blogs with your targeted keywords. Only then will the great Google bow before you. Well, we...
by Andy Cleary | May 8, 2012 | Branding
Protecting Your Brand – Copyright Intellectual property (IP) is often the “magic” that sets you apart from the competition. It’s one of your company’s most important assets and something that must be protected from the increasing number of businesses willing to steal...
by Andy Cleary | Apr 24, 2012 | Getting the Word Out
Books: The Cover is Everything A book can be the ultimate marketing tool for information oriented businesses, professional speakers and of course self publishers. A book can be used to gain the trusted adviser role of some of your current and potential clients. It...
