by Andy Cleary | Aug 13, 2013 | Office Products, Putting Your Web to Work
Working on web content with independent dealers, we frequently run into two problems. Either the content is dead and hasn’t been touched for years or else, the content has been patch-worked together and has grown into an incoherent monster. Fortunately, there’s a way...
by Andy Cleary | May 13, 2013 | Branding, Office Products
As I work on the brands of office supply and business products dealers, one issue always comes to the forefront: Expertise. To some it comes as a complete surprise that expertise should take a leading role in their brand and therefore, their sales process. One dealer...
by Andy Cleary | Apr 26, 2013 | Getting the Word Out
The Genius Simple E-Blast Our checklist for e-blast essentials now looks like this >>>>> A Branded Name and a Designed Banner Your e-blast deserves a branded name — associated with your company Brand — a quick and easy handle so people can...
by Andy Cleary | Apr 26, 2013 | Getting the Word Out
The SEO Queen The essential role of an e-blast in drip marketing is changing. Why? Many reasons, but the main one is the increased emphasis that Google has put on relevant content. Content has always been the SEO Queen and the inbound links (people are linking to your...
by Andy Cleary | Feb 5, 2013 | Branding
Every year I count the number of animals used in the most expensive commercials in the world – the Super Bowl XLVII. The repeated lesson that we learn is that animals — from insects to mammals to animations — are what the leading marketers in the world bet...
