Leaders Make the Brand

Zig Zigler tells the story of two railroad workers. They both started at the same time. After over a decade, one is still laboriously laying track in the hot sun and the other has worked his way up to top management  (in an air conditioned office). Zig points out that...

A Website Question That Nobody Asks

Do you always want people to find what they want on your site? The answer is YES if you are Wikipedia or a large knowledge base, because you are in the business of providing answers and relevant information. If you are selling a service, a product or intellectual...