by Andy Cleary | Aug 3, 2011 | Branding
So you have probably noticed brand icons are everywhere – on your way to work, in every advertisement, and attached to nearly every brand. Some of the most famous brand icons include the Geico® Gecko, Tony the Tiger who munches on those delightful Frosted Flakes®, or...
by Andy Cleary | Jul 27, 2011 | Branding
>Not exactly… well, sometimes. Depending on what part of the nation that you grew up in, when you think of branding, you either think of searing hot metal rods used to claim livestock property or you think of some of America’s mega-brands like McDonald’s® golden...
by Andy Cleary | Jul 20, 2011 | Branding
Whether you have reached the enlightened point of genius or not, the key to a strong brand is simplicity. Like I always say, “Anyone can make branding complicated and muck it up for the customer – it takes a genius to keep things simple.” Everyone...
by Andy Cleary | Jul 13, 2011 | Branding, Office Products
In today’s fast-paced, information-saturated economy, a strong brand is critical for any business if they are to cut through the clutter to reach their chosen market and build sales. In a presentation titled “The Science of Buzz: How Branding Lights Up Sales,”...
by Andy Cleary | Jul 12, 2011 | Branding
At least once a year, we at Orbit Design like to revisit the basics of branding in a Genius Simple manner. The way branding is perceived, or the “brand” of branding (if you will) is a dynamic, ever-changing concept – this is why the occasional refresher is always...
