by Andy Cleary | Sep 26, 2011 | Training Your Sales People
When selling, your business must generate trust or the marketing game is over before it begins. Trust is defined as “a willingness to rely on an exchange partner in whom one has confidence”. Trust is the foundation of any sales situation whether it is “low touch” on...
by Andy Cleary | Sep 15, 2011 | Branding
Your customers are valuable, but not when it comes to developing your brand. The “customer-centered” approach to branding argues that you should get permission and validation from the customer before developing your branding concepts and value...
by Andy Cleary | Sep 7, 2011 | Branding
What is Cloudy Syndrome? Cloudy Syndrome is a crippling disease that plagues many businesses. It’s as common as a cold in the world of branding. Cloudy Syndrome makes your company appear foggy, dim, wavering, and undependable to a significant group of people: your...
by Andy Cleary | Aug 15, 2011 | Branding
What is Rebranding? It’s never too late for a company to develop its brand or take on a branding makeover. Times to consider rebranding include the introduction of a new product or service, new management, new marketing approach, or trying to dig your company out of a...
by Andy Cleary | Aug 3, 2011 | Branding
So you have probably noticed brand icons are everywhere – on your way to work, in every advertisement, and attached to nearly every brand. Some of the most famous brand icons include the Geico® Gecko, Tony the Tiger who munches on those delightful Frosted Flakes®, or...
