What does color imply about your brand?
The recipe for a brand calls for a lot more than an eye-catching logo. It requires a well thought out process that projects your company’s core values into a name, a color, an icon, and a feeling for your customers. A brand is a complex entity that carries a number of associations with it. Certain colors invoke certain feelings in your crowd while attaching specific characteristics to your company. A color can be a brand, as in Coca Cola™ red or IBM™ blue, or it can just be a unifying factor in the brand’s identity, serving as part of the logo and marketing materials.
What is in a color?
Red
- Excitement, Energy, Passion, Love, Desire, Speed, Strength, Power
- Heat, Aggression, Danger, Fire, Blood, War, Violence, Intensity
Pink
- Love, Romance, Caring, Tenderness, Acceptance, Calm
Beige
- Unification, Quiet, Pleasantness, Calm, Simplicity
Yellow
- Friendship, Joy, Happiness, Hope, Philosophy, Optimism, Idealism, Imagination
- Betrayal, Dishonesty, Cowardice, Jealousy, Covetousness, Deceit, Illness, Hazard
Blue
- Peace, Tranquility, Calm, Stability, Harmony, Unity, Trust, Truth, Confidence, Conservatism, Security, Cleanliness, Order, Loyalty, Technology
- Cold, Depression
Teal/Aqua
- Calm, Sophistication, Feminine Appeal
Purple
- Royalty, Nobility, Spirituality, Ceremony, Mysterious, Transformation, Wisdom, Enlightenment
- Cruelty, Arrogance, Mourning
Lavender
- Femininity, Grace, Elegance
Orange
- Energy, Balance, Enthusiasm, Warmth, Vibrant, Expansive, Flamboyant
- Demanding of attention
Green
- Nature, Environment, Healthy, Good Luck, Renewal, Youth, Generosity, Fertility, Vigor, Earth, Stability
- Jealousy, Inexperience, Envy, Misfortune
Brown
- Hearth, Home, Outdoors, Reliability,Comfort, Endurance, Simplicity
Gray
- Security, Reliability, Intelligence, Staid, Modesty, Dignity, Maturity, Solid, Conservative, Practical, Calm
- Sadness, Boring, Old Age
White
- Reverence, Purity, Birth, Simplicity, Cleanliness, Peace, Humility, Precision, Innocence, Youth, Winter, Snow, Good, Sterility, Marriage
- Cold, Clinical
Black
- Power, Sexuality, Sophistication, Formality, Elegance, Wealth, Depth, Style
- Mystery, Fear, Evil, Unhappiness, Sadness, Remorse, Anger, Anonymity, Underground, Mourning, Death
(Source of color descriptions: http://www.princetonol.com/groups/iad/lessons/middle/color2.htm)
Brand well and prosper.
Cyndi