To increase your company’s social media presence, there are a couple sure-fire methods.

1. Follow Relevant Pages/Personalities

In order to get the word out about your profiles and to increase followers, first you need to follow. Find other local businesses or organizations who attract similar audiences and survey their social media. You can learn how they interact with their followers, as well as connect. By following these pages, they will be encouraged to follow you back and share your content. This could also lead to future partnerships and company growth.

2. Use Relevant Hashtags

Hashtags are the perfect way to connect with a large audience. Hashtags are used to follow trends and connect users discussing similar topics. When you use hashtags, you can potentially reach everyone who is using the same hashtags. If someone is looking for #GreatService and stumbles upon your post, they could follow you and become a customer! To learn more about how to use the right hasthtags, read our blog about #Hashtagging Strategically.

3. Directly Engage Followers

The purpose of social media is to create a conversation with your current and potential customers. Social media profiles should be constantly managed in order to know what others are saying about your products and services. Any cultural posts should encourage interaction with your followers, leading to comments and shares that you should respond to. The more interaction you have with your followers, the more your conversations will show up on other pages.

By keeping your social profiles active and encouraging interaction, you can boost your followers and create leads!