Landing pages are created with a single purpose – to convert visitors into leads. At Orbit, we believe that landing pages are a great tool for businesses to generate leads and we even help create them. But how do you create a landing page that will actually work?
Think about your own habits when you’re looking for information on the Internet. If you see a sign up form pop up, do you fill it out or immediately leave the webpage? Most likely, unless you’ve found exactly what you’re looking for, you’re not going to fill out the contact form. People are very careful about sharing their information because they don’t want to be spammed. A smart landing page minimizes that fear in people with a few important features.
Smart landing pages…
Have an enticing offer.
An offer can be anything from digital information (eBook, webinar, presentation), to something physical (gifts, consultations, delicious snacks) to a great discount (10% off, $100 off, free!).
Require minimal contact information.
Remember, people are picky about giving out their information so make sure you’re not asking for too much. Think about the bare minimum your sales people need to make contact. Usually a name, a phone number and email address will do just the trick. It is not necessary for the visitor to put in their address, zipcode, work and home phone number, company name, company email, fax number, gender, favorite color, etc. Keep it short!
Do not have holes.
It’s very common to find landing pages that mimic a company’s website homepage. This is good for continuity, but these landing pages have navigation buttons that lead your visitors away from the call-to-action. A smart landing page doesn’t have any holes. That means there are no buttons a visitor can click to leave the landing page.
Have enough information.
Why do some landing pages have navigation buttons? Because they want to make sure the information is available to the visitor. A smart landing page will have enough information to entice the visitor and then present a link to the main website once the contact information has been filled out. If the visitor can’t get enough basic information from your landing page, then you’re doing it wrong.
Are you ready to start building landing pages? Contact Orbit today.