At Orbit, our Marketing Machine program takes care of your blogging, social media, email marketing and lead generation all through the means of content creation. We write branded content that is relevant to your company, your brand, your crowd and … the season?
From one corner you hear us preaching about, do social media, but don’t do it with cute puppies and kitties, with what we call “Lifestyle Blogging”. Lifestyle Blogging covers content ranging from recipes, tips around the house, fashion or other similar topics that would often be featured in a magazine.
From the other corner, you see us writing articles for you about holiday tips and the year’s end. But somehow they all connect back to your business and your expertise. There’s reason behind all of this madness. What are people looking for and thinking about when it’s (insert current month of year here)? It’s most likely related to the nearest holiday, the weather, or local event coming up. There are conversations happening over social media and blogs that you could be a part of – and give your branded business spiel.
With #hashtags and internal searches on each social media platform, you can be discovered among your holiday-appropriate posts. (Or even the weekly, #mancrushmonday or #throwbackthursday).
And your email database will connect better when your e-blast, blogs and content resonate with them during that specific time of year that happens to be on their mind.
To conclude: use lifestyle blogging when appropriate. Still ring true to support and inspire your current and prospective customers. But it doesn’t hurt to connect your expertise to something that is already buzzing on the internet.
Brand well and prosper.
Cyndi