Facebook may seem like a gossipy social media platform that some use as their personal diary, but it’s actually the most effective form of social media for small businesses. You’re laughing, aren’t you? I’m serious guys!
If you’re looking to boost your company’s customer approval ratings and drive traffic to your website, get a company Facebook page. A company page is different than a personal page, because it’s less like a diary and more like one giant advertisement. You don’t have to worry about “friending” others, or about people wanting to be your friend. Customers can either “like” or “unlike” your page.
In a way, Facebook is becoming its own search engine. When a customer is looking for a business or a product, they can easily look through reviews and ratings on Google. But don’t you agree that it’s much easier to trust your friends’ advice? This is where the chain reaction begins. If someone “likes” your page, their friends will see it, and their friends, and their friends and so on.
So how do you create a successful Facebook company page? The key is strategy. People are drawn to Facebook because of the visuals and because Facebook makes companies seem more human. A lot of companies try and gain more “likes” by posting pictures and videos of cute kittens. Why not? It makes them seem fun and friendly. But how are they selling themselves?
The key to Facebook is to get customers talking about your business. You have to give your followers a reason to like you and that reason should not be because of kittens. Instead, find the balance between fun and business. Contests and giveaways are a great way to engage your customers and to have fun. Post your new blog posts on Facebook and this will channel traffic to your site.
The first step is to create the Facebook page. Once that’s set up, play around with the tools Facebook provides. The best way to learn is to actively use Facebook and engage with your customers.
Brand well and prosper!
Maddie