Executing Drip Marketing
Sending out bunches of e-blasts updating your contacts with news about your company and your new products from Outlook or any other e-mail software program is a nightmare. Your service provider immediately suspects you of spamming and sets out to either cripple your sending rate or black ball you. Neither is fun. You have a life and usually this does not include deleting opt-outs from your database every time you send out a new e-blast – miss an opt-out and you’ve got a nasty call on the way. Figuring out why some e-mails are getting blocked can be a full-time job in itself. Orbit Design strives to keep things simple.
So what e-mail delivery system should I use?
Orbit Design uses, recommends, and in fact reps (no extra charge) the Constant Contact e-mail delivery system for your drip marketing program. After much research and testing of e-mail database management and delivery systems, we have found that Constant Contact best fits the needs of our customers. Here’s why we recommend Constant Contact as part of our Genius Simple Strategy:
- CAN-SPAM – Constant Contact is CAN-SPAM compliant. Also, since it is web based and not based on your e-mail sending address, your company will not be blacklisted. In fact, the rare complaint we hear about Constant Contact is that they are too diligent in keeping to the CAN-SPAM rules.
- High E-mail Deliverability – Constant Contact has a 97% delivery rate, which is about 11% better than the industry norm.
- Format – Delivers your e-mail in the correct format (html or text version) automatically.
- Auto-responder – Constant Contact works in conjunction with your web providing an auto-responder to attract clients and automatically deliver what you promise. (Note: this is an Orbit “tweak” of another function)
- Accumulating Database – Opt-in clients are added to your database and you are notified automatically. This helps turn web visitors into customers
- Hosts and manages your e-mail list – Constant Contact deletes un-subscribers from your database automatically. Keep a clean list effortlessly. You maintain total control over blocked or undeliverable e-mail addresses.
- Reports – Constant Contact tracks and gives real time reports of your results automatically
- Details – You can drill down and find out exactly who opened your e-mail and who clicked through to your web or used other links in your e-blast.
- Cost – The system is very inexpensive.
So when you are looking for a solid e-mail delivery system, make sure it measures up to the features and prices listed above.
Brand well and prosper!
Andy Cleary