What is Rebranding?
It’s never too late for a company to develop its brand or take on a branding makeover. Times to consider rebranding include the introduction of a new product or service, new management, new marketing approach, or trying to dig your company out of a rut of boring branding and marketing materials.
It’s not uncommon for a new company to focus mainly on their products and/or services and put brand development and strategy on the backburner. It’s also not uncommon for an older company to think they’re too old to shake it up with some heavy brand repair. Even though branding is easy to overlook, it will quickly pay off and become the source to your new success.
Rebranding spices up your old brand; it gives your company more accurate appeal. Rebranding is helpful because it keeps your brand growing in the same direction as your company’s developments and changes. It gives your company an edge against the competition. Rebranding helps your company grow in the direction that you want it to because you have a foundation of who you are before you get pointed in several different directions.
Bits to Beware: Rebranding can also have some risk involved. Consistency is essential to a brand. If you have a brand that customers recognize and respond to, they might feel betrayed if you take on a rebranding. Here are some examples of famous corporate rebranding mishaps: Risk of Rebranding
Brand well and prosper!
Andy Cleary