Today’s business is all about customer engagement. Customers want – no, demand – consistently updated material from businesses. Customers also don’t like doing business with faceless companies; they want someone they can relate to.
That’s why businesses are jumping online and creating blogs.
If you want your business to get found online, a blog is a great way to improve your search rankings and engage with your customers.
Blogs give your brand a voice.
If you spend a lot of time developing your brand, a blog is a great place to let your brand’s personality shine. A blog is also a great place to connect with your customers by talking about new products, services or market trends. By speaking their language, you are creating real relationships, and eventually sales, with your customers.
Why not show off your expertise?
Your business is the master at – something. Don’t you want everyone to know? At Orbit we’re always pushing businesses to salt themselves. Find your expertise and salt your audience so they’re thirsty for more. A blog is a great way to do this.
We’re always messing with SEO.
Google loves fresh, updated content. A blog is your way to provide new content and to keep your website high in search results. I could go on and on about SEO, but you’re already aware of how important it is to your website.
Don’t have time to blog? We’ve got good news for you.
The truth is if your business provides unique products or services, you must have a blog to stay ahead of the game. At Orbit Design, we’ve created the Marketing Machine Program to help you drive sales by producing consistent content. This includes blog posts. For more information on how our Marketing Machine can help your business grow, give us a call.
Until then, brand well and prosper.
Maddie M.