You’ve heard the buzz and now you’re wondering if you should take a jump into the world of landing pages. But what exactly are they and what do they do? Most importantly, what can they do for your business?
To start at the beginning, a landing page is a web page that exists solely to capture visitor information. Think of all the traffic you are driving to your website. Where do you want your visitors to go? What do you want them to do? A smart landing page is a funnel for your traffic that leads to a specific action.
You may be thinking to yourself, “Oh, my website homepage has an autoresponder and a contact form, that must be a landing page.”
Sorry friend, but the regular pages of your website are not considered landing pages. Your website homepage is not a landing page, even if you have a contact form on it, because it was created for many purposes and collecting information in not very high on the list. Even your “Contact Us” page is not a landing page, because the main purpose is to provide information, not gather it. Remember, a landing page is built for one purpose only that is to collect visitor information.
A smart landing page doesn’t contain any holes (like navigation tabs or links) that could lead your visitors away. Instead, smart landing pages have a juicy offer, specific information and a call-to-action. They are build to convert.
So why are landing pages so important for your business? Lead generation. If you’re looking to gather genuine and good leads, a landing page targeted at a specific audience with a specific offer can help you reach that goal. If you’re interested in landing pages or would like more information, contact us here at Orbit. We’re ready to help you turn your website visitors into leads.