Marketing Machine is a popular Orbit program that offers the monthly minimum requirement for your company’s sales outreach. The program includes: drip marketing, blog posts, SEO, Social Media and Sales/Database Accountability as well as optional Sales content support. This is provided for less than the cost of a Yellow Pages Ad or part-time employee. Orbit bloggers provide strategic content and SEO (Search Engine Optimization) — at Orbit, we know your Brand and your industry.
The Marketing Machine Program provides:
> Drip Marketing – We e-blast your existing customer base and prospects every month driving them to blog posts on your expertise and brand assets. We update your crowd on your achievements, events, and company news. We follow the Rule of 7 to support your sales.
> Blog Posts and SEO — We write your monthly blogs with unique content and SEO met-material so you are easily found on the web. We promote your company’s expertise and write content that supports and inspires your crowd.
> Social Media – We give you social media presence on Facebook, Twitter and Google+ with content relevant to your business.
> Accountability — We remind and track your sales activity and database development.
> Sales Support Options — We provide content for your website, brochures, power point presentations etc. on a point system.
>Marketing Machine Briefings — Each month we cover one of the eight missions in your NextStep strategy and then chat about any obstacle or issue you are facing in growing your business.
This affordable program assures that your sales process will be supported every month and that your outreach increases consistently. This program was developed specifically for independent dealers like you, who don’t have the time or inclination to keep their sales support going consistently and persistently. Even the leadership at Orbit leans on our bloggers to provide regular, strategic content.
Prerequisite: Genius Simple Branding Map, a Bolt on Blog or a WordPress integrated site, and Constant Contact.
Questions? Call 303 433-1616 ext. 4# or toll free 1 877 – 376-3824
and talk to your brand manager or one of our bloggers. Thank you.
Below is our Marketing Machine Sales Model:
1) Generate – Your Brand Assets must be transformed into professional and creative sales tools — your logo, business card, your SuperWeb site and your “Ice Breaker”. These are the four essentials every sales person needs. To generate leads you must first identify individuals in “your crowd” that you need to connect with. It is best if you can saturate that crowd beforehand with your messaging and image. You want them to have heard of you before you contact them directly. Then you need to “break the ice”. Sometimes it’s best to start with giving; a promotion, a free gift, a white paper on a helpful subject, a survey, an invitation to a local or internet event. All these items should be branded and dialed in to the customer. Random ice breakers bring random results. Invite people into your system — your database of prospects and customers.
2) The Incubator — The rule is that low touch precedes high touch. In other words, saturate your crowd with buzz — speaking, an event, a published article etc. Then offer ice breakers to individuals most likely to buy from you. The bad news is that you will not be at the top of the list for most people. The good news is that you can get them into your drip marketing system like a bank account. Then drip market them with support and inspiration/ interesting offers / relevant news. The advertising “rule of seven” goes into effect: You cannot get on most prospects’ radar screens until they hear about you seven times. It is also essential to drip market to your client base otherwise they will think you have disappeared. Most experts feel you should low touch your base at the least twelve times per year.
3) The Converter – High touch follow up is key. Follow that ice breaker, that marketing event, that speech, that request for more information. Affirm the buzz going around about your Brand and generate even more buzz if you can. Third party buzz, that is people besides yourself talking to your prospects about your business, is 10 times more powerful than direct advertising. High touch branded sales, floating in on a wave of positive 3rd party buzz is like selling on steroids (only it doesn’t give you cancer or get you fired). In most cases, high touch branded selling is the most important component of your marketing machine, your replicable sales process.
4) The Sustainer – After conversion, it is important to feed your customers back into drip marketing for your ongoing residual sales and for referrals. It is important to identify your “singers” and influencers and take special care of them. They are the keepers of your buzz. Referral and customer rewards programs are essential to sustaining sales.
These are the four moving parts of your marketing machine. Each part will be a little different for each brand, each business. Sales is such an art with so many variables that you can rarely take a basic cookie cutter approach. Forming a core replicable process however, is the path to substantial growth. Follow your NextStep Strategy and Guide to build your Marketing Machine.
Turning Your Business into a Marketing Machine
Salt 7™ Sales System
Launch: Summer 2013
“How you will be selling tomorrow!”