A Powerful Crowd

When establishing your brand, you need to determine who your crowd is: Who will be your supporters? Who will be your audience? Who will take interest in your company, your work, and your brand? When used to its potential, your crowd will bring you business. It will be...

Your Expertise Can Make the Sale

Yes, the number one ingredient to a successful sale is trust. But the question remains: how do you win your customer’s trust? There are four main ways and this article is about the first way: expertise. I got into sales through expertise. My first real job in a design...

Listening to Your Customer

Are you tired of sales scripts from the 800 customer service lines and call centers? You’ve heard the canned responses to your questions.  You’ve wasted hours upon hours trying to resolve your problem. You’ve experienced the robot sales method. And...

Sales Cookie Cutter

5 Steps to a Sales Cookie Cutter You depend on sales to drive your company. That’s why you contact your customer base regularly with low touch mailers/e-blasts; you follow up hot leads with high touch sales calls; you have an organized sales database of leads and...

Avoid Death By PowerPoint

How to Avoid Death by PowerPoint Who hasn’t suffered through a mind-deadening PowerPoint presentation at some point in their lives? Here are a few ways to avoid death by PowerPoint: Make Words Scanable – If the audience is made to read your PowerPoint they will...

Is Your Elevator Speech Flat?

Is Your Elevator Speech Flat? How do you respond when someone asks: “What do you do?” It has been said that the problem with elevator speeches is that no one wants to hear an unsolicited speech and even if they did, the last place they would want to hear...