Captivate Your Audience in Seconds

Captivate Your Audience in Seconds

Recently in the news was the announcement of the new Amazon “Brick and Mortar” bookstore in Seattle.  This strategy in itself is worth an entire blog post, but I’d like to focus on one interesting component of the new store… All the books are shelved facing outward...
Social Networking Prejudice

Social Networking Prejudice

It’s simply prejudice: “I don’t believe in social networking. It doesn’t work”. “Only millennials and teenagers use social networking”. “I have no time for social networking, I have a real job to do.” You may say that surely in 2015 this type of prejudice has gone out...
Why You Need a Single Take-Away

Why You Need a Single Take-Away

How many things does a customer remember after being exposed to your company’s brand. The answer is one. That’s it, one…if you are lucky. All of your golden toned prose promoting your cost effective this and superb that, has gone to waste. The typical American is...