Welcome to the SALT 7 Sales Training

The SALT 7 Training is coming up quickly – March 5th  through 7th in Golden, CO – and though I have conducted hundreds of workshops over the years, I wanted you to know that I am especially looking forward to this SALT 7 Sales Training and working with you. The...

The Essential Difference Maker

One of the three main jobs of branding is to separate your company from the pack. This is especially important for independent dealers because we do a lot of business by taking business away from our competitors, particularly those that are much larger than us. So it...

Are You a Web Hoarder?

With the emergence of easily update-able Websites, web hoarding has become a problem. To give you a recent example; We are working with a client with over 800 pages on their website. Everyone in the company had been given the user name and password to the dashboard...

Hungry for Branding?

Hungry for Branding? There is not a one-size-fits-all branding solution … just like there is never a one-dish-appeals-to-all option at a restaurant. Each company that we work with is in a unique market, selling from a unique position, using a unique brand to...