Top 10 Ways To Grow Your Email List – And Why You Should Start Building Today

by | Apr 7, 2016 | Branding, Getting the Word Out, Putting Your Web to Work

After you wake up what is one of the first things you do in the morning?  Statistics tell us the majority of our reader’s responses will be “check my email.” According to Hubspot, 75% of marketers say that they are using more email than they were three years ago. Not only is email a fantastic way to make great sales with new customers, it’s also an incredible foundation for building deeper relationships with current customers. These are people who have opted-in; they want to hear from you and, better yet, are expecting to. There is no other digital platform that gets more engagement like email. If someone has given you their email address they are ready to engage with your content, services or products. Best of all, if what you are providing is of value, you’ll turn these subscribers into evangelists. They will help you get more email subscribers.

Building an email list is essential because it’s the most efficient way to build a trusting relationship with potential customers in a personal way. So here is our Top 10 Ways To Grow Your Email List so you can start building your list of customers and evangelists.

{ON YOUR EMAILS}

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  • Create consistent, engaging, sharable, mobile-friendly email content. Or enlist the professionals to curate this content for you (if this peeks your interest check out our monthly set-it-and-forget-it Marketing Machine Program). Your content needs to be ahh-mazing if you want people to hang around, subscribe, and better yet, share your emails with their networks who are not on your list…yet.
  • Add social sharing buttons or links to your emails to encourage subscribers to easily forward your information on, giving you exposure to additional networks that will hopefully opt in to your list. A CTA (call-to-action) will add further incentive to do just this.

{ON YOUR WEBSITE}

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  • Create easy to find opt-in areas throughout your website or blog.  Keep your opt-in areas and offers front and center on every page of your website. Pages you’ll want to pay close attention to are the Home, About Us & Contact pages.
  • Create an online contest. A simple form allowing folks to opt-in to win a free service, product or something of value, is a great way to get people to give you their info and to subscribe to your list.
  • Create a free, online resource like an e-book or infographic and have users sign up with their email address before they can download.

{OFF THE WEB & IN PERSON}

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  • Collect email addresses at offline events like trade shows, conferences and seminars, and then enter or import them into your database.
  • Host your own offline, in-person events. Think meetups (via meetup.com), networking happy hours or educational workshops. Simply have people enter the registration using their email addresses.
  • Use a Direct Mail marketing campaign and include a CTA to encourage recipients to opt-in to your email list. Include a QR code or a URL to direct them where to enter their info.

{DON’T FORGET ABOUT YOUR SOCIAL CHANNELS}

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  • Use your Social Media Channels like Facebook, Twitter and Pinterest to promote an offer or giveaway that requires an email address submission. Create landing pages centered on your offer and then send out thank you emails encouraging them to give the offer a shout-out and share.
  • Create a CTA button on your Facebook Business Page. If you’re not using Facebooks CTA cover option you’re missing out. Link the CTA button to a simple landing page that requires an email address for access. Publish this same link on your LinkedIn Company Page.

Hopefully by now you’re convinced that email list growth is a proven means of generating revenue, as well an excellent foundation for building deeper relationships with current customers.
Do you need help creating a website with easy opt-in areas? Or perhaps you’re having a hard time finding the time to create a consistent email marketing program?   Contact our experts today and we’ll turn your site into a beautiful, converting machine, and create a monthly marketing program that will support your list building while supporting your brand message.

RESOURCES:

https://www.campaignmonitor.com/blog/email-marketing/2014/08/importance-building-email-list/

http://timgrahl.com/4-reasons-why-your-email-list-is-your-most-important-asset/

Robin Vega

Robin Vega

Director of Digital Marketing at Orbit Design
Robin has over 10 years experience in branding, marketing and event management. She is currently heading up our Marketing Machine program at Orbit Design where she oversees digital marketing initiatives for a wide range of clients including small to medium sized businesses. As the former Co-founder of eHome Marketing, a Real Estate Marketing Software & Print company, Robin gained hands-on experience developing and managing marketing platforms in both the B2B and B2C industries.
Robin Vega

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